Buyers STAY OUT…
Sunday, August 17, 2008
The Local Association of Realtors wants Buyers and Sellers to STAY OUT of their precious MLS. A year or so back the local MLS introduced a little blue device called a Safe Token.
NMAR, the Northwest Montana Association of Realtors, spent hundreds of thousands of dollars to create a program to “try” and Keep Realtors in Northwest Montana from Giving their MLS codes to potential customers and clients. It was a little blue device that displays numbers, you push a button and new numbers come up, thereby creating a unique access code for every log in. Now there was no tracking device on the pocket numbers gadget, and no real way to tell that the computer logging with that number belonged to a member of NMAR.
The Realtor could easily click the device, call the client and give the code and thereby still be able to give remote access to non-members.
Or even loan the device to a client for the weekend. It was and is really fake technology that cost a fortune, kind of like a placebo effect.
It was a HUGE amount of Money spent on a New Technology that really was and is not that technical in this Internet Savvy World. All it did was scare some Realtors for a short time into NOT giving their code out. But for most of us it was an ankle bracelet, another way to make the MLS awkward and Non-Consumer friendly.
The Question is:
Why Does the Local MLS want to keep Buyers and Seller out of the MLS? I mean a few hundred bucks, one week of school and couple of promises of abiding to the Code of Ethics and Your In. It is Easy to Become a Realtor, even easier to become a member of the Local MLS.
So why Keep Potential Buyers and Sellers Out, unless you just want more members. No other reason makes sense. Keep the Public out of the MLS and Keep the Realtor and the National Association of Realtors in Business.
The MLS site, NMAR.com is NOT use friendly, as a Real Estate Broker I find it not straight forward or easier to use. Once a Seller’s listing goes into the local MLS it is lost.
Also NMAR limits what your Realtor can do to market your real estate, for example if they build a fabulous website targeted to your real estate listing they are NOT allowed to put the website address on the MLS because it is self promotion. Nor is the Realtor allowed to have a photos that may have got their sign in it because that is Self Promotion.
Now the Realtor, paid big bucks to get this far into their career, and they have paid lots of money into NMAR to promote themselves but are not allowed to. The point of this is IDX, which means that ALL Realtors can list other Realtors on their mega-sites and fight online for the Eye of the Potential buyers.
Now these Realtors are trying to snag a buyer from the Listings of Other Realtors, they may or may not sell the listing but they will snag the buyer and sell them something. These sites with your listing on them are in no way good for the real estate consumer, they are good for the Realtor.
Realtors around the Country can be members of the local MLS and they can use your real estate for sale to get buyers, some they KEEP and sell real estate to and others they give to other agents and get a referral fee.
You are better off with your real estate actually being marketed in a way that is looking for a buyer for your real estate and not to simply catch a buyer in a trap.
NMAR spend hundreds of thousands of dollars on lobbying, trips, and devices to keep you, the real estate consumer out of the MLS Database that your Data Created.
And it does not appear that they have spent ANY money on Quality Control over the Existing Data.
Meaning, the MLS data is used by Realtors, Appraisers, and Lenders to Give a Value to a Home. NO ONE checks the Realtors SOLD file or the closing documents to make sure that the Realtor has entered the SOLD price in correctly.
No one checks to see if personal property, a Selling bonus, or what commission really was charged, all things that affect that SOLD price. And all things that lead to Home Values increasing. If personal property or a large selling bonus is included and that SOLD is used to “Value” another piece of real estate, it ends up in an Equity loan or home buying loan that is fraudulent. It also makes the Realtors and their Sellers raise their prices, because if that property SOLD for higher then ours can do.
No MONEY is spent on Policing the Quality of the Data, Only on Keeping the Real Estate Consumer Out of the Data, Keeping Banks out of Real Estate and Making sure that Realtors NEVER really do get Internet Marketing so that they will keep their clients coming back to Realtor.com owned websites so they can Sell them Stuff. Non of this is About you the Real Estate Buyer or You the Real Estate Seller and It Should be.
has NO System in Place to make sure that the SOLD data that the Entire
Lending Institute uses to value and to loan on ALL real estate is Accurate.
Ask MORE Question. Learn What is Really Going on within the Association of Realtors. If you Really Want to Know the Shocking Truth About the Real Estate Industry, subscribe to my Confessions of a Realtor Blog at http://www.savvybroker.com/
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