The Realtor tries to convince the Real Estate Seller that need to be on Realtor.com - they do this through spouting statistic such as they get 60 Million hits a month. How many of these "Hits" do you really think has anything to do with Eureka Montana Real Estate... maybe 10.
The Realtor does not see the relevance of a buyer being able to find your website on a search engine or to directly type in the website and find the Real Estate that you - the Seller has for Sale.
Realtor’s arrogance or their one hundred percent believe in what their “franchise” or the “National Association or Realtors” tells them is not good for you the real estate consumer.
A Realtor will say things like Realtor.com gets over 60 million hit’s a month. And they convince the real estate Seller that this is where they need to be in order to sell their real estate.
This simply is NOT true.
What Does All these “Hits” to Realtor.com that your Realtor brags about, really mean to you the real estate Seller?
The Realtor, their Franchise and the National Association of Realtors wants - NEEDS you to believe that if you list with a Realtor, a member of the club, that you will be put on websites that will get you found by your buyer.
But in Reality - a real estate buyer is looking online for what you have to sell but they are not necessarily going to Realtor.com to do so.
If you were a real estate buyer what you do to start your online search for real estate say in Idaho. Say you want
Idaho Horse Property. Would you limit your search to Realtor.com - go there and type in Idaho, or a known zip code, and then fumble through listings looking for horse property in Idaho or in Reality would you Really go to Google.com or your Favorite search engine and type in
“Idaho Horse Property”.I would MOST definitely go the search engine way. This way I would get ALL options, including the For Sale by owner and Non-Realtor “Idaho Horse Property” for sale.
And if I really wanted to narrow down the search I may even type in
IdahoHorseProperty.com and see if it is relevant or useful in my search. But in No way would I want to get lost in a mega-site of hundreds of thousands of listing to find some specific type of property. If your Realtor is telling you different, they are Wrong, think it through and decide for yourself.
Franchise companies, such as Coldwell Banker, C21, Sotheby’s, and ERA are all owned by the same Corporation and they want you to be on their corporate website as well as sites like HomeGain, Realtor.com and other Mega-Sites that your listing will be lost on.
This Corporation wants this because they are part owner in these websites and they get
“Ad Dollars” from Big Companies such as Insurance Companies, Mortgage Companies, Book Companies, Computer Companies and hundreds to thousands of other companies who PAY big money to advertise on their website because they get so much traffic.
These website get the traffic from Your Real Estate Listing. And the Realtors, the agents who faithfully work for these companies believe every word they say and follow their leader, without question.
Your real estate listing makes the whole process work. Without your real estate listing, photos and information on your property - state and town, then it would be painfully obvious that the real purpose of the website is the multi-million dollar company that website has created from ad dollars and selling “stuff” - Not Your Real Estate.
They do not want Realtors and Sellers to have their own websites and to compete for their traffic in the search engines.
I have had many a run in with the Association of Realtors when I tried to compete in
“their” market on the internet even when I was a loyal - and reputable member of the National Association of Realtors. They want their agents to submit content ( which is photos, write ups and information about Your Real Estate Listing) to their websites so that they can use this “content” to make their websites useful and interesting to people who go there so that they can sell them
“other” stuff.
So what really does a “hit” to a website mean? If your Realtor says that you need to be on Realtor.com and that this site gets over 60 million “hits” a month what does this really mean.A
“hit” could be a one second landing, it could be Realtors themselves, it could be advertisers, data providers, or people looking for something else on one of there pages. Realtor.com has
914,000 pages as of today. A “hit” is on any of these pages, and is certainly NOT relevant to your
“Idaho Horse Property” for example.
You begin to see how this works and you wonder what makes the Realtors lie like they do. The thing is the Realtors I have spoke with on this are faithful workers for the “man”.
They
“honestly” believe that you, the real estate seller will have more luck selling your
“Idaho Horse Property” - for example - on Realtor.com than on a more relevant, target and useful site that your buyer can easily find you and take interest in your real estate for sale.
You Need a Website - Full Size Photos - possibly video ( homemade just fine) - and lots of information on your property and why it is so great, put this out there on the internet where buyers are looking for you.. Get your Real Estate for Sale FOUND better then your local Realtor can, I guarantee it.
Not only is being on Realtor.com Not Necessary and Not Effective but it is a quick way to lose your buyer.
If a buyer is looking for “Idaho Horse Property” - for example and finds something possibly as a place to start on Realtor.com they will call the Realtors and you may just lose your buyer to the Realtor pushing another listing that they just happen to have for sale.
Or they may find this listing of interest on a local Realtors website. With IDX all the Realtors have each others listings on their website and a buyer does not really know whether they are calling the listing office or not.
So if your buyer calls another office - odds are they will push their own office listing, yes because they get paid more but not only that, it is easier to sell listings in house because of the constant drama and deliberate tactics used among Realtors in competing offices. It is just easier and more money to sell in house and easier yet to sell your own listings.
Remember
the more hits that Realtor.com can get from you’re your listings being on their site, the more money they make from advertisers and all the other stuff that they sell on their website.
Crystal L. Cox
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